THE CLIENT
TIAA, or the Teachers Insurance and Annuity Association of America, is a financial services organization founded by Andrew Carnegie in 1918 to provide retirement income for educators. It has since grown into a Fortune 500 company offering investments, advice, and retirement services, with a significant focus on serving professionals in the academic, research, medical, cultural, and government sectors. TIAA is known for its annuity products, like the TIAA Traditional annuity, which offers guaranteed growth and income for retirement.
Project Highlight: Emerson Tower Custom Lobby LED
THE PROJECT
The Star in Frisco, Texas, is home to a landmark $360 million, 15-story Financial Services Headquarters. As part of the building’s vision to blend technology, design, and brand storytelling, McCann Systems was entrusted with delivering a comprehensive audiovisual integration across the entire campus.
The scope included a broadcast-level auditorium, hundreds of meeting spaces, and an immersive lobby experience designed to make a lasting first impression.
At the centerpiece of the lobby stands a 54-foot curved LED wall with a 1.6mm pixel pitch, setting the tone for a modern and engaging entry. DCBolt partnered with McCann Systems to bring this technology to life with a library of custom-designed, brand-driven content.
“The impressive double volume main lobby boasts a curved 46-foot LED video wall, providing guests with a wow-moment upon entering the building. .”
- Corgan.com
The screen itself measures in at 54'x12' accommodating for a near 90-degree bend in the middle as it wraps around the lobby facade. Nearly 20 million pixels at a 1.6mm pitch make up this 648 sqft digital canvas.
DCBolt created a series of digital backdrops and forced-perspective visuals to highlight the space. The content, managed and updated regularly through a CMS, ensures that the lobby remains dynamic—continuously evolving throughout the day to reflect the organization’s identity and messaging.
This collaboration between McCann and DCBolt showcases how thoughtful audiovisual design and content creation can work hand-in-hand to deliver impactful, memorable experiences.
KEY STATISTICS
648
SQFT LED CANVAS
19+
MILLION PIXELS
1.6
MM PIXEL PITCH
KEY PARTNERS
