THE CLIENT
TIAA is a leading financial services organization dedicated to helping millions of people pursue retirement security and build generational wealth through retirement plans, investments, and insurance solutions. TIAA opened a new 15-story, 444,800-square-foot corporate center at The Star in Frisco, Texas, in early 2025. The LEED Platinum-certified, net-zero emissions building houses over 1,000 employees and features modern amenities like a fitness center, dining hall, and multiple art installations.
Project Highlight: TIAA Lobby LED Wall | Custom Content
THE PROJECT
DCBolt Productions partnered with McCann Systems to bring the custom lobby LED wall to life at TIAA's new corporate headquarters in Frisco, Texas. This state-of-the-art 15-story, 360,000-square-foot facility—designed by Corgan and located at The Star in Frisco—serves as a modern, employee-centric hub emphasizing innovation, collaboration, and sustainability in a hybrid work world.
McCann Systems handled the full audiovisual integration across the entire building, delivering a sophisticated, scalable AV ecosystem. This included broadcast-level auditorium systems, Zoom-certified meeting spaces, digital signage throughout, a production studio with LED green screen, and standout custom displays.
"The impressive double volume main lobby boasts a curved 54-foot LED video wall, providing guests with a 'wow-moment' upon entering the building."
- Corgan Architects
THE SYSTEM
The crown jewel of the project is the impressive 54-foot x 12-foot curved LED video wall anchoring the double-volume main lobby. Nearly 20 million pixels at a 1.6mm pitch make up this 648 sqft digital canvas.
This seamless, high-resolution display creates an immediate wow factor for visitors and employees upon entry, transforming the arrival experience into something welcoming, modern, and unforgettable.
DCBolt served as the custom content creator, collaborating closely to develop tailored 2D and 3D motion graphics and visual environments specifically optimized for the curved format. Our team focused on immersive, brand-aligned storytelling that leverages the wall's scale, curvature, and superior clarity to engage viewers dynamically throughout the day. The content, managed and updated regularly through a CMS, ensures that the lobby remains dynamic—continuously evolving throughout the day to reflect the organization’s identity, messaging, and seasonal initiatives.
This collaboration between McCann and DCBolt showcases how thoughtful audiovisual design and content creation can work hand-in-hand to deliver impactful, memorable experiences.
KEY STATISTICS
54 ft
CURVED LED WALL
1.6 MM
LED PITCH
19+
MILLION PIXELS
KEY PARTNERS
