THE CLIENT
Related Ross is a premier real-estate development firm headquartered in West Palm Beach, Florida, led by visionary developer Stephen M. Ross. Since its launch in 2024, the company has become one of the region’s most influential builders, owning and developing millions of square feet of Class A commercial, residential, and mixed-use space throughout the city.
With an ambitious vision to elevate West Palm Beach into one of America’s most dynamic and desirable urban centers, Related Ross is investing billions of dollars to reshape the city’s skyline, strengthen its cultural and economic infrastructure, and attract top talent, businesses, and institutions. From cutting-edge office towers and luxury residences to vibrant public spaces and lifestyle amenities, the firm’s developments are helping drive West Palm Beach’s evolution into a thriving, globally competitive city where people can live, work, and play.
Project Highlight: Related Ross Experience Center
THE PROJECT
DCBolt partnered with Noë & Associates and Imerza to bring the Related Ross Experience Center to life—a state-of-the-art sales and marketing environment designed to showcase Related Ross’ ambitious vision for West Palm Beach. Conceived as an immersive, technology-driven destination, the Experience Center sets a new benchmark for how real estate developments are presented and experienced.
DCBolt was responsible for the complete design, engineering, and installation of all audiovisual and technology systems throughout the facility. This included integrated security cameras and access control, five fully equipped video conferencing rooms, a building-wide audio system, and four custom-built LED video walls, powered by LED technology from LEDX Corp.
At the heart of the Experience Center is a breathtaking 30’ x 8’ curved LED video wall, anchoring the central gallery and serving as the project’s visual focal point. This signature installation delivers a seamless, high-impact canvas for immersive storytelling, reinforcing the scale, sophistication, and future-forward vision behind Related Ross’ West Palm Beach developments.
“The Related Ross Experience Center reflects how far West Palm Beach has come, and where we are headed”
- Keith James, Mayor, City of West Palm Beach
Launched in November 2025, the 5,000-square-foot Related Ross Experience Center was conceived as a fully immersive environment—one that allows prospective buyers and investors to step into the future of West Palm Beach and experience Related Ross’ vision as it unfolds. DCBolt designed and delivered a flexible, technology-forward ecosystem that seamlessly blends architecture, storytelling, and real-time interaction.
Across the space, DCBolt built and integrated four custom direct-view LED video walls, each tailored to the unique purpose of its environment. The open-air central gallery is anchored by a stunning curved LED wall measuring 27.5’ x 8’10”, built as a 14x4 array of constant-curved 1.2mm LED panels at a resolution of 6720 x 2160 pixels. This dramatic centerpiece serves as the visual backdrop to highly detailed physical 3D models of downtown West Palm Beach, bringing together digital and physical storytelling in a single focal point.
Three additional LED walls are embedded within dedicated lounges. The South Flagler House lounge and the Family Church lounge each feature a 9’10” x 5’6” LED wall built from a 5x5 array of high-resolution COB LED panels, delivering crisp, lifelike imagery for focused project presentations. The theater lounge elevates immersion further with an 11’10” x 6’8” 0.9mm COB LED wall, configured in a 6x6 array at full 4K resolution (3840 x 2160), designed specifically for cinematic, immersive marketing content.
LAUNCH EVENT
Powering the experience is Imerza’s proprietary digital twin platform, enabling photoreal, real-time visualizations of West Palm Beach—not only as it exists today, but as it will become as Related Ross’ developments take shape. With all systems seamlessly controlled via iPad, sales representatives can move fluidly from space to space, dynamically selecting and adapting content based on the flow of each conversation. This flexibility allows every client journey to feel personalized, responsive, and deeply engaging.
Beyond the public-facing areas, DCBolt also delivered five fully equipped private meeting rooms, each outfitted with advanced presentation and video conferencing systems. These spaces allow Related Ross teams to transition effortlessly from guided tours to more intimate discussions, whether meeting in person or connecting with remote participants.
High-fidelity, multi-zone audio—built on QSC speakers and amplifiers—supports background music, synchronized content audio, and a wireless PA system for larger gatherings and guided tours. All audio, video, lighting control interfaces, security cameras, and access control systems are unified through DCBolt’s custom backend programming, ensuring intuitive operation and rock-solid reliability throughout the facility.
Together with architectural models by Peter McCann Architectural Models, interior design by Noë & Associates, and immersive software by Imerza, DCBolt’s integrated technology transforms the Experience Center into more than a sales environment—it becomes a living, interactive preview of the future of West Palm Beach.
KEY STATISTICS
430
SQFT LED CANVAS
27+
MILLION LED PIXELS
9
PRESENTATION SYSTEMS
